Privacy Policy
Last updated: January 2025
Introduction
Welcome to Chicken Road. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our mobile gaming application and related services. Our mobile project introduces colourful maps, charming animations, and replayable mechanics that encourage fast thinking and precision, all while maintaining your privacy and data security.
Please read this Privacy Policy carefully. If you do not agree with the terms of this Privacy Policy, please do not access or use our services. By using Chicken Road, you acknowledge that you have read, understood, and agree to be bound by this Privacy Policy.
Information We Collect
Personal Information
We may collect personal information that you voluntarily provide to us when you:
- Register for an account or create a user profile
- Contact us through our support channels
- Participate in surveys, contests, or promotional activities
- Subscribe to our newsletter or marketing communications
- Provide feedback about Chicken Road gameplay experience
This information may include your name, email address, phone number, and other contact details you choose to provide.
Game Data and Usage Information
When you play Chicken Road, we automatically collect certain information about your gaming experience, including:
- Game progress, scores, and achievements
- Device information (model, operating system, unique device identifiers)
- Usage statistics and interaction patterns with our colourful maps and animations
- Session duration and frequency of play
- Performance metrics related to fast thinking and precision gameplay
Technical Information
We collect technical data to ensure optimal performance across any device, including:
- IP address and general location information
- Browser type and version
- Screen resolution and device specifications
- Network connection type and quality
- Crash reports and error logs
How We Use Your Information
We use the collected information for various purposes to provide and improve our dynamic entertainment experience:
Service Provision and Enhancement
- Deliver and maintain Chicken Road gameplay across all supported devices
- Optimize our replayable mechanics and charming animations
- Personalize your gaming experience and provide relevant content
- Process transactions and manage your account
- Provide customer support and respond to your inquiries
Communication and Marketing
- Send you updates about new features, levels, and game improvements
- Deliver promotional materials and special offers (with your consent)
- Notify you about important changes to our services or policies
- Conduct surveys and collect feedback to improve Chicken Road
Analytics and Improvement
- Analyze usage patterns to enhance our colourful maps and gameplay mechanics
- Monitor performance and identify technical issues
- Develop new features that encourage fast thinking and precision
- Ensure our mobile project delivers relaxing yet dynamic entertainment
Information Sharing and Disclosure
We do not sell, trade, or rent your personal information to third parties. We may share your information only in the following circumstances:
Service Providers
We may share information with trusted third-party service providers who assist us in operating Chicken Road, conducting our business, or serving our users. These providers are bound by confidentiality agreements and are prohibited from using your information for any other purpose.
Legal Requirements
We may disclose your information if required by law, regulation, legal process, or governmental request, or to protect the rights, property, or safety of our users or others.
Business Transfers
In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of the business transaction, subject to the same privacy protections.
Data Security
We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. Our security practices include:
- Encryption of data in transit and at rest
- Regular security assessments and updates
- Access controls and authentication requirements
- Secure server infrastructure and data centers
- Employee training on data protection and privacy practices
However, please note that no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.
Your Privacy Rights
Depending on your location, you may have certain rights regarding your personal information:
Access and Portability
You have the right to request access to the personal information we hold about you and, in some cases, to receive a copy of this information in a portable format.
Correction and Updates
You can request that we correct or update inaccurate or incomplete personal information at any time.
Deletion
You may request that we delete your personal information, subject to certain legal and operational requirements.
Opt-out
You can opt out of receiving marketing communications from us by following the unsubscribe instructions in our emails or contacting us directly.
Data Processing Restrictions
You may request restrictions on how we process your personal information in certain circumstances.
Children's Privacy
Chicken Road is designed to be enjoyed by players of all ages. However, we do not knowingly collect personal information from children under the age of 13 without parental consent. If we become aware that we have collected personal information from a child under 13 without parental consent, we will take steps to remove such information from our systems.
Parents and guardians are encouraged to monitor their children's internet usage and help enforce this Privacy Policy by instructing their children never to provide personal information without permission.
International Data Transfers
Your information may be transferred to and processed in countries other than your country of residence. These countries may have different data protection laws than your country. When we transfer your information internationally, we ensure appropriate safeguards are in place to protect your privacy and comply with applicable data protection requirements.
Cookies and Tracking Technologies
We use cookies and similar tracking technologies to enhance your experience with Chicken Road:
- Essential cookies that are necessary for the proper functioning of our services
- Performance cookies that help us understand how you interact with our colourful maps and animations
- Functionality cookies that remember your preferences and settings
- Analytics cookies that provide insights into usage patterns and help us improve our replayable mechanics
You can control cookie settings through your browser preferences, though disabling certain cookies may affect the functionality of our dynamic entertainment features.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes, we will notify you by:
- Posting the updated Privacy Policy on our website
- Sending you an email notification (if you have provided an email address)
- Displaying a notice within the Chicken Road application
We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.
Contact Information
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:
Address: 144 Lakeside Road, Sheffield S8 7QW, United Kingdom
Phone: +44 114 738 2294
Email: [email protected]
We will respond to your inquiries promptly and work to address any privacy concerns you may have about our mobile gaming platform.
Effective Date
This Privacy Policy is effective as of January 2025 and applies to all information collected by us on or after this date. Your continued use of Chicken Road after any changes to this Privacy Policy constitutes your acceptance of the revised policy.